French Supermarket chain Carrefour has opened a new store in Nairobi.
The retailer on Monday opened its 10th store in the country at Nextgen Mall in a space that was vacated by Souk Bazar supermarket last November.
Carrefour, whose local franchise is held by Dubai-based conglomerate Majid Al Futtaim, has already started its operations at the property on Mombasa Road.
This is seen as stepping up competition from retailers such as Naivas that also operate along the area and in most parts along Mombasa road.
Carrefour has been on an aggressive expansion plan in Kenya, with the Nextgen Mall outlet being the ninth in Nairobi and tenth countrywide.
“It’s finally here! The new Carrefour is now open at the Nextgen Mall. Bring your friends and family for the same quality products and unbeatable prices,” said the retailer on its social media page yesterday.
The new store occupies 1,800 square feet and comes barely a month after the retailer opened its first branch outside Nairobi at City Mall in Nyali.
The branch is also coming up at a time its close rivals such as Shoprite plans to exit the Kenyan market, citing poor business that led to the loss of more than Sh3 billion last year.
Already Choppies Supermarket which has its roots in Botswana has exited the Kenyan market.
Choppies had been struggling to grow market share in an increasingly competitive retail market characterized by the merger of some of its rivals like Quick Mart and Tumaini.
Apart from City Mall branch in Nyali, Carrefour has taken up spaces previously occupied by struggling local retailers Uchumi, Shoprite and Nakumatt at prime spots including Village Market, Sarit Centre, Junction, Galleria and Thika Road Mall.
The retailer last June took up space at Mega on Uhuru Highway in Nairobi. The space was previously occupied by Nakumatt.
Carrefour and Naivas are now the leading supermarket operators after Nakumatt and Tuskys’ operations collapsed from their debt-fuelled expansion strategy.